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Retail Media Networks

This study explores large retailers' exchanges of customer data and personalization through targeted advertising on retail media networks. The Retail Media Networks Model is introduced, and a case illustration is provided with examples from the model illustrating personalization/privacy exchanges from the retailers' perspective. Secondary data and primary data featuring interviews with retail media network managers and technology ad platform providers from large retailers in the US and EU. The size of retail media networks is discussed along with other current managerial implications relevant to personalization and data monetization, including, walled gardens, data privacy controls, and public policy issues.

Users who receive access to an article through a repository are reminded that the article is protected by copyright and reuse is restricted to non-commercial and no derivative uses. Users may also download and save a local copy of an article accessed in an institutional repository for the user's personal reference. Users must link to publisher version with DOI. Publisher source must be acknowledged with citation.

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Work Title Retail Media Networks
Access
Open Access
Creators
  1. Dr. Darrell E. Bartholomew
  2. Mark K. Williamson, MBA
Keyword
  1. Retail media networks
  2. Personalization
  3. Data monetization
License CC BY-NC-ND 4.0 (Attribution-NonCommercial-NoDerivatives)
Work Type Article
Publisher
  1. Journal of Retailing and Consumer Services
Publication Date November 2022
Subject
  1. Marketing
Language
  1. English
Publisher Identifier (DOI)
  1. https://doi.org/10.1016/j.jretconser.2022.103119
Deposited January 22, 2025

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Version 1
published

  • Created

    January 22, 2025 14:14 by deb62

  • Updated

    January 22, 2025 14:14 by [unknown user]

  • Updated Description, Publication Date Show Changes

    January 22, 2025 14:16 by deb62

    Description
    • This study explores large retailers' exchanges of customer data and personalization through targeted advertising on retail media networks. The Retail Media Networks Model is introduced, and a case illustration is provided with examples from the model illustrating personalization/privacy exchanges from the retailers' perspective. Secondary data and primary data featuring interviews with retail media network managers and technology ad platform providers from large retailers in the US and EU. The size of retail media networks is discussed along with other current managerial implications relevant to personalization and data monetization, including, walled gardens, data privacy controls, and public policy issues.
    Publication Date
    • 2022-11
  • Added Creator Dr. Darrell E. Bartholomew

    January 22, 2025 14:19 by deb62

  • Added Creator Mark K. Williamson, MBA

    January 22, 2025 14:19 by deb62

  • Added Retail Media Networks preprint restricted to non-commercial and no derivative uses.pdf

    January 22, 2025 14:19 by deb62

  • Updated Keyword, Subject, Language, and 4 more Show Changes

    January 22, 2025 14:31 by deb62

    Keyword
    • Retail media networks, Personalization, Data monetization
    Subject
    • Marketing
    Language
    • English
    Publisher
    • Journal of Retailing and Consumer Services
    Publisher Identifier (DOI)
    • https://doi.org/10.1016/j.jretconser.2022.103119
    Publisher's Statement
    • Users who receive access to an article through a repository are reminded that the article is protected by copyright and reuse is restricted to non-commercial and no derivative uses. Users may also download and save a local copy of an article accessed in an institutional repository for the user's personal reference. Users must link to publisher version with DOI. Publisher source must be acknowledged with citation.
    License
    • https://creativecommons.org/licenses/by-nc-nd/4.0/
  • Updated

    January 22, 2025 14:31 by deb62

  • Updated

    January 22, 2025 14:31 by deb62

  • Updated

    February 06, 2025 11:42 by jts5573

  • Added AccessibleCopy_Retail_Media_Networks.pdf

    February 11, 2025 06:39 by jts5573

  • Published

    March 14, 2025 09:50 by jts5573