The Importance of Customer Centric Culture in Today's World

This project covers methods of marketing and communication that businesses use to interact with customers and their effects on business performance and likeability. It examines the differences of approach between different industries and positive commonalities. This research will include surveying local businesses about their approach to customer engagement.

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Work Title The Importance of Customer Centric Culture in Today's World
Access
Open Access
Creators
  1. Cerinne Furniss
Keyword
  1. Penn State Mont Alto Academic Festival
  2. Undergraduate Research
License CC BY 4.0 (Attribution)
Work Type Poster
Acknowledgments
  1. Faculty Mentor: Jeff Rock
Publication Date April 21, 2023
Related URLs
Deposited April 17, 2023

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Version 1
published

  • Created
  • Updated
  • Updated Acknowledgments Show Changes
    Acknowledgments
    • Faculty Mentor: Jeff Rock
  • Added Creator Cerinne Furniss
  • Added Importance of Customer Centric Culture.pdf
  • Updated License Show Changes
    License
    • https://creativecommons.org/licenses/by/4.0/
  • Published
  • Updated

Version 2
published

  • Created
  • Updated Description Show Changes
    Description
    • My research covers methods of marketing and communication that businesses use to interact with their customers and their effects on business performance and likeability. I aim to question the differences of approach between different industries and find positive commonalities. This research will include surveying local businesses about their approach to customer engagement.
    • This project covers methods of marketing and communication that businesses use to interact with customers and their effects on business performance and likeability. It examines the differences of approach between different industries and positive commonalities. This research will include surveying local businesses about their approach to customer engagement.
  • Published
  • Updated Related URLs Show Changes
    Related URLs
    • https://montalto.psu.edu/academics/festival
    • https://montalto.psu.edu/academics/festival, https://scholarsphere.psu.edu/resources/de1e704f-bb45-4d3e-b8e6-a9d13e7b33c6
  • Updated