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Re-evaluation of logistics strategy during COVID-19 pandemic environment: reduced customer service commitment

The Bowersox and Daugherty’s (1987) typology has been tested in international markets, providing valuable insights into its relevance. However, the literature has yet to examine its effectiveness in business environments affected by pandemics. The purpose of this study is to empirically assess the resilience of the logistics strategy framework in an emerging market during the COVID-19 pandemic. To measure the three dimensions of the overall logistics strategy, as well as mediator variables such as logistics integration and customer service commitment, we collected 326 responses from logistics managers in Turkey. Using a structural equation model (SEM), we found that the three dimensions of the overall logistics strategy remained robust during the pandemic, thus supporting the durability of the Bowersox and Daugherty’s (1987) framework. However, the customer service commitment was found to have a statistically insignificant role in mitigating the overall logistics strategy and the firm’s competitive responsiveness.

This is an Accepted Manuscript of an article published by Taylor & Francis in Supply Chain Forum: An International Journal on 2023-09-03, available online: https://www.tandfonline.com/10.1080/16258312.2023.2253522.

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Work Title Re-evaluation of logistics strategy during COVID-19 pandemic environment: reduced customer service commitment
Access
Open Access
Creators
  1. Ali Kara
  2. John E. Spillan
  3. Gaye Acikdilli
  4. Erdem Kirkbesoglu
Keyword
  1. Logistic Strategy
  2. Bowersox and Daugherty Typology
  3. COVID-19
  4. Small and Medium Enterprise (SMEs)
License CC BY-NC 4.0 (Attribution-NonCommercial)
Work Type Article
Publisher
  1. Supply Chain Forum
Publication Date September 3, 2023
Publisher Identifier (DOI)
  1. https://doi.org/10.1080/16258312.2023.2253522
Deposited June 03, 2024

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Version 1
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  • Created

    June 03, 2024 14:21 by Researcher Metadata Database

  • Added Re-evaluation_of_logistics_strategy_during_COVID-19_pandemic_environment__ACCEPTED_VERSION_.pdf

    June 03, 2024 14:21 by Researcher Metadata Database

  • Added Creator Ali Kara

    June 03, 2024 14:21 by Researcher Metadata Database

  • Added Creator John E. Spillan

    June 03, 2024 14:21 by Researcher Metadata Database

  • Added Creator Gaye Acikdilli

    June 03, 2024 14:21 by Researcher Metadata Database

  • Added Creator Erdem Kirkbesoglu

    June 03, 2024 14:21 by Researcher Metadata Database

  • Published

    June 03, 2024 14:21 by Researcher Metadata Database

  • Updated

    June 03, 2024 22:03 by [unknown user]

  • Updated Keyword Show Changes

    July 15, 2024 11:07 by jts5573

    Keyword
    • Logistic Strategy, Bowersox and Daugherty Typology, COVID-19, Small and Medium Enterprise (SMEs)