ScholarSphere
Thumbnail image for The Influence of Latino Culture in Retail Marketing

The Influence of Latino Culture in Retail Marketing

Latino culture profoundly shapes U.S. retail marketing through its emphasis on family, tradition, and authentic food experiences. This project examines how cultural identity influences consumer behavior and brand strategy in Latino-focused retail, with a focus on MásGusto, an online Latino grocery retailer, and Jarritos, a traditional Mexican soda brand. The analysis reveals that authenticity in branding, product selection, and cultural representation drives consumer engagement, brand loyalty, and purchasing decisions within the growing Latino market.

Files

  • This work is currently under manual accessibility review and may not be fully accessible at this time. An accessible version is being generated and will be available soon.

    View: Mkrt327 Academic Festival Poster FINISHED_Joshua Sullivan.pdf

    Download: Mkrt327 Academic Festival Poster FINISHED_Joshua Sullivan.pdf

    size: 652 KB | mime_type: application/pdf | date: 2026-04-20 | sha256: beb76c5 | Request alternate format

Metadata

Work Title The Influence of Latino Culture in Retail Marketing
Access
Open Access
Creators
  1. Joshua Ryan Sullivan
  2. Destin James Barton
Keyword
  1. Penn State Mont Alto Academic Festival 2026
License CC BY 4.0 (Attribution)
Work Type Poster
Acknowledgments
  1. Faculty Mentor: Somjit Barat
Publication Date April 24, 2026
Related URLs
  1. https://montalto.psu.edu/academics/festival
Deposited April 20, 2026

Versions

Analytics

Collections

Work History

Version 1
published

  • Created

    April 20, 2026 10:40 by tlr15

  • Updated

    April 20, 2026 10:40 by [unknown user]

  • Updated Keyword, Related URLs, Description, and 1 more Show Changes

    April 20, 2026 10:40 by tlr15

    Keyword
    • Penn State Mont Alto Academic Festival 2026
    Related URLs
    • https://montalto.psu.edu/academics/festival
    Description
    • Latino culture profoundly shapes U.S. retail marketing through its emphasis on family, tradition, and authentic food experiences. This project examines how cultural identity influences consumer behavior and brand strategy in Latino-focused retail, with a focus on MásGusto, an online Latino grocery retailer, and Jarritos, a traditional Mexican soda brand. The analysis reveals that authenticity in branding, product selection, and cultural representation drives consumer engagement, brand loyalty, and purchasing decisions within the growing Latino market.
    Publication Date
    • 2026-04-24
  • Updated Acknowledgments Show Changes

    April 20, 2026 10:41 by tlr15

    Acknowledgments
    • Faculty Mentor: Somjit Barat
  • Added Creator Joshua Ryan Sullivan

    April 20, 2026 10:41 by tlr15

  • Added Creator Destin James Barton

    April 20, 2026 10:41 by tlr15

  • Added Mkrt327 Academic Festival Poster FINISHED_Joshua Sullivan.pdf

    April 20, 2026 10:41 by tlr15

  • Updated License Show Changes

    April 20, 2026 10:41 by tlr15

    License
    • https://creativecommons.org/licenses/by/4.0/
  • Published

    April 20, 2026 10:41 by tlr15

  • Updated

    April 20, 2026 22:18 by [unknown user]