Does distrust in humans predict greater trust in AI? Role of individual differences in user responses to content moderation

When evaluating automated systems, some users apply the “positive machine heuristic” (i.e. machines are more accurate and precise than humans), whereas others apply the “negative machine heuristic” (i.e. machines lack the ability to make nuanced subjective judgments), but we do not know much about the characteristics that predict whether a user would apply the positive or negative machine heuristic. We conducted a study in the context of content moderation and discovered that individual differences relating to trust in humans, fear of artificial intelligence (AI), power usage, and political ideology can predict whether a user will invoke the positive or negative machine heuristic. For example, users who distrust other humans tend to be more positive toward machines. Our findings advance theoretical understanding of user responses to AI systems for content moderation and hold practical implications for the design of interfaces to appeal to users who are differentially predisposed toward trusting machines over humans.

María D. Molina et al, Does distrust in humans predict greater trust in AI? Role of individual differences in user responses to content moderation, New Media & Society (, ) pp. 146144482211035. Copyright © 2022. DOI: 10.1177/14614448221103534. Users who receive access to an article through a repository are reminded that the article is protected by copyright and reuse is restricted to non-commercial and no derivative uses. Users may also download and save a local copy of an article accessed in an institutional repository for the user's personal reference. For permission to reuse an article, please follow our Process for Requesting Permission.

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Work Title Does distrust in humans predict greater trust in AI? Role of individual differences in user responses to content moderation
Access
Open Access
Creators
  1. Maria D. Molina
  2. S. Shyam Sundar
Keyword
  1. Human-AI interaction
  2. machine heuristic
  3. content moderation
  4. individual differences
License In Copyright (Rights Reserved)
Work Type Article
Publisher
  1. New Media and Society
Publication Date June 23, 2022
Publisher Identifier (DOI)
  1. https://doi.org/10.1177/14614448221103534
Deposited October 14, 2024

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  • Created
  • Added Machine_heuristic_paper_5_9.docx
  • Added Creator Maria D. Molina
  • Added Creator S. Shyam Sundar
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  • Updated Keyword, Publication Date Show Changes
    Keyword
    • Human-AI interaction, machine heuristic, content moderation, individual differences
    Publication Date
    • 2022-01-01
    • 2022-06-23