Competitive Position, Expectations, and Managerial Approaches To Risk in NFL Football

This paper analyzes how NFL coaches incorporate information on competitive position and expectations of winning into fourth down decisions. Theoretically, teams should take more risk when their win probability is relatively low since additional risk broadens the distribution of possible outcomes, thereby increasing the likelihood of victory. Our findings confirm this. We find that heavier favorites and teams having had higher levels of win probability within the game attempt more fourth down conversions, both on plays where attempting a play is estimated to be optimal and on plays where it is not. One possible explanation for this is coaches in those positions more likely frame their current win probability as being below a previously defined reference point, which reduces their degree of loss aversion. On balance, we find that this increased aggressiveness on fourth down improves the expected changes in win probability in this context.

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Work Title Competitive Position, Expectations, and Managerial Approaches To Risk in NFL Football
Access
Open Access
Creators
  1. Michael A Roach
  2. Mark F Owens
Keyword
  1. decision-making
  2. management effectiveness
  3. manager
  4. sports economics
License In Copyright (Rights Reserved)
Work Type Article
Publisher
  1. Journal of Sport Management
Publication Date June 10, 2025
Publisher Identifier (DOI)
  1. https://doi.org/10.1123/jsm.2024-0254
Deposited June 16, 2025

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Version 1
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  • Created
  • Added WP_Competition_Expectations_JSM_accepted.docx
  • Added Creator Michael A Roach
  • Added Creator Mark F Owens
  • Published
  • Updated
  • Updated Keyword, Publication Date Show Changes
    Keyword
    • decision-making , management effectiveness , manager , sports economics
    Publication Date
    • 2025-06-01
    • 2025-06-10