Business value of social media adoption: a comparison between the US and Taiwan

With the growing number of social media users, companies are engaging in social media adoption to take advantage of, and cope with this trend. Previous studies have identified the business value of social media adoption, but few have discussed the influence of social media with detailed usage measurements in a cross-country setting. Using two sets of panel data collected from the US and Taiwan, this study employs regression analysis with clearly defined measurements of social media usage to empirically test the business value of social media platforms. We find that companies do benefit from social media adoption, and that the frequent usage of social media accounts improves firm performance. However, judicious selection of the appropriate social media platform is crucial for companies in different countries.

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Work Title Business value of social media adoption: a comparison between the US and Taiwan
Access
Open Access
Creators
  1. Chia Ching Chou
  2. Chieh Lee
  3. Zhuang Qian
  4. Xinyuan Tao
  5. Winston T. Lin
Keyword
  1. Traditional media
  2. Social media
  3. Facebook
  4. Culture difference
  5. Interactive communication
  6. US
  7. Taiwan
License In Copyright (Rights Reserved)
Work Type Article
Publisher
  1. International Journal of Management and Decision Making
Publication Date December 2, 2021
Publisher Identifier (DOI)
  1. https://doi.org/10.1504/IJMDM.2022.119579
Deposited July 25, 2022

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Version 1
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  • Created
  • Added Business_value_of_social_media_adoption_A_comparison_between_the_U.S._and_Taiwan.pdf
  • Added Creator Chia Ching Chou
  • Added Creator Chieh Lee
  • Added Creator Zhuang Qian
  • Added Creator Xinyuan Tao
  • Added Creator Winston T. Lin
  • Published
  • Updated Work Title, Keyword, Subtitle Show Changes
    Work Title
    • Business value of social media adoption
    • Business value of social media adoption: a comparison between the US and Taiwan
    Keyword
    • Traditional media, Social media, Facebook, Culture difference, Interactive communication, US, Taiwan
    Subtitle
    • A comparison between the US and Taiwan
  • Updated