Country Reputation and Corporate Activity

We study the link between a previously neglected form of intangible asset—country reputation—and corporate sales. By exploiting variation in nationalities of foreign victims in local terror attacks, we detect unanticipated distortions in reputations of local countries in foreign countries and we pin down reductions in sales of local country firms in foreign markets. The reductions in sales are economically and statistically significant, persistent, and more pronounced after attacks with high levels of foreign media coverage. Local country firms, whose names resemble names from their countries of origin, experience greater deteriorations in their sales. The distortions in country reputations are associated with depreciations in overall firm value, asset growth, and profitability.

© This manuscript version is made available under the CC-BY-NC-ND 4.0 license



Work Title Country Reputation and Corporate Activity
Open Access
  1. Mehmet Canayaz
  2. Alper Darendeli
License CC BY-NC-ND 4.0 (Attribution-NonCommercial-NoDerivatives)
Work Type Article
  1. Elsevier BV
Publication Date 2018
Publisher Identifier (DOI)
  1. 10.2139/ssrn.3224538
  1. SSRN Electronic Journal
Deposited April 04, 2022




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Work History

Version 1

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  • Added Country reputation-2.pdf
  • Added Creator Mehmet Canayaz
  • Added Creator Alper Darendeli
  • Published
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