Understanding Student Perceptions of their Personal Branding in Higher Education

Girard, Tulay, Musa Pinar and Lori Lysiak (2020), “Understanding Student Perceptions of their Personal Branding in Higher Education,” Journal of Higher Education Theory and Practice (JHETP), 20 (13), 136-146 (ISSN# 2158-3595).

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Work Title Understanding Student Perceptions of their Personal Branding in Higher Education
Access
Open Access
Creators
  1. Tulay Girard
Keyword
  1. personal branding in higher education, self-evaluation of personal branding
License In Copyright (Rights Reserved)
Work Type Article
Publication Date February 11, 2021
Deposited February 25, 2021

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Version 1
published

  • Created

    February 25, 2021 12:08 by tug1

  • Added Creator Tulay Girard

    February 25, 2021 12:10 by tug1

  • Added JHETP 20(13) Girard, Pinar, Lysiak.pdf

    February 25, 2021 12:11 by tug1

  • Updated License Show Changes

    February 25, 2021 12:12 by tug1

    License
    • https://rightsstatements.org/page/InC/1.0/
  • Published

    February 25, 2021 12:12 by tug1

  • Updated

    March 22, 2022 16:17 by [unknown user]

Version 2
published

  • Created

    February 26, 2021 08:22 by sre53

  • Updated Publisher, Publisher Identifier (DOI), Description, and 1 more Show Changes

    February 26, 2021 08:25 by sre53

    Publisher
    • Journal of Higher Education Theory and Practice
    Publisher Identifier (DOI)
    • 10.33423/jhetp.v20i13.3839
    Description
    • Research on personal branding has recently gained momentum as various factors have gained importance in building personal branding. Higher education provides an environment where students build knowledge and skills to elevate their marketability. This study examines the student perceptions of the importance of various aspects that help them build their personal brand and to what degree they perceive ready and/or made ready by their higher education institution. Data were collected at two universities in the Central and Mid-Atlantic regions of the U.S. The findings confirm the existence of differences in the perceptions of importance and performance in creating student personal brands.
    • Girard, Tulay, Musa Pinar and Lori Lysiak (2020), “Understanding Student Perceptions of their Personal Branding in Higher Education,” Journal of Higher Education Theory and Practice (JHETP), 20 (13), 136-146 (ISSN# 2158-3595).
    Related URLs
    • https://doi.org/10.33423/jhetp.v20i13.3839
  • Added Creator Musa Pinar

    February 26, 2021 08:26 by sre53

  • Added Creator Lori Lysiak

    February 26, 2021 08:26 by sre53

  • Published

    February 26, 2021 08:26 by sre53

  • Updated

    March 22, 2022 16:17 by [unknown user]

Version 3
published

  • Created

    February 26, 2021 08:37 by sre53

  • Renamed Creator Musa Pinar Show Changes

    February 26, 2021 08:37 by sre53

    • Musa Pinar
    • Musa Pinar
  • Published

    February 26, 2021 08:37 by sre53

  • Updated

    March 22, 2022 16:17 by [unknown user]