Exploring the Consumer Trends of Ethnic and Foreign Shoppers in Indian Retail Stores

As the Indian-American population in the United States continues to grow, so does the demand for culturally authentic food products. This poster explores the market potential of Masoor Gota, a traditional Indian red lentil snack, and its viability in the U.S. consumer market. Through field research at an ethnic store in Pennsylvania, we analyzed customer demographics, product presentation, and cultural significance. Our findings suggest that Masoor Gota appeals to both Indian and non-Indian consumers seeking authentic and nutritious food options. To increase accessibility and awareness, we propose a product development and marketing strategy that includes quick-cook kits, clear labeling, influencer promotions, and broad retail distribution. This approach aims to bridge cultural interest with convenience, creating a scalable business opportunity in the ethnic food industry.

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Work Title Exploring the Consumer Trends of Ethnic and Foreign Shoppers in Indian Retail Stores
Access
Open Access
Creators
  1. Caiden J Stagg-Smith
  2. James Everett Sibert Jr.
Keyword
  1. Penn State Mont Alto Academic Festival 2025
  2. Undergraduate Research
License CC BY 4.0 (Attribution)
Work Type Poster
Acknowledgments
  1. Faculty Mentor: Somjit Barat
Publication Date April 25, 2025
Related URLs
  1. https://montalto.psu.edu/academics/festival
Deposited April 15, 2025

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Version 1
published

  • Created

    April 15, 2025 15:04 by tlr15

  • Updated

    April 15, 2025 15:04 by [unknown user]

  • Updated Keyword, Related URLs, Description, and 1 more Show Changes

    April 15, 2025 15:05 by tlr15

    Keyword
    • Penn State Mont Alto Academic Festival 2025, Undergraduate Research
    Related URLs
    • https://montalto.psu.edu/academics/festival
    Description
    • As the Indian-American population in the United States
    • continues to grow, so does the demand for culturally authentic
    • food products. This poster explores the market potential of
    • Masoor Gota, a traditional Indian red lentil snack, and its
    • viability in the U.S. consumer market. Through field research at
    • an ethnic store in Pennsylvania, we analyzed customer
    • demographics, product presentation, and cultural significance.
    • Our findings suggest that Masoor Gota appeals to both Indian
    • and non-Indian consumers seeking authentic and nutritious
    • food options. To increase accessibility and awareness, we
    • propose a product development and marketing strategy that
    • includes quick-cook kits, clear labeling, influencer promotions,
    • and broad retail distribution. This approach aims to bridge
    • cultural interest with convenience, creating a scalable business
    • opportunity in the ethnic food industry.
    Publication Date
    • 2025-04-25
  • Updated Acknowledgments Show Changes

    April 15, 2025 15:07 by tlr15

    Acknowledgments
    • Faculty Mentor: Somjit Barat
  • Added Creator Caiden J Stagg-Smith

    April 15, 2025 15:07 by tlr15

  • Added Creator James Everett Sibert Jr.

    April 15, 2025 15:07 by tlr15

  • Added 26 Exploring Consumer Trends.pdf

    April 15, 2025 15:07 by tlr15

  • Updated License Show Changes

    April 15, 2025 15:08 by tlr15

    License
    • https://creativecommons.org/licenses/by/4.0/
  • Published

    April 15, 2025 15:08 by tlr15

  • Updated

    April 15, 2025 22:05 by [unknown user]