
An Agent to Think (Ethically) With: GenAI in Entrepreneurship and Innovation Education
Information literacy instruction must take up the task of preparing learners for a future in which the careers they aspire to as first-year students may no longer exist by the time they graduate–and in which new academic and professional fields emerge in their place. AI literacy, the ability to contextualize, evaluate, and interpret generative AI (genAI) output; AI fluency, the ability to effectively prompt genAI to reliably produce the expected output; and AI ethics, the use of genAI that aligns with other social values like human dignity, privacy, and respect for intellectual property, are now essential dimensions of information literacy. At the same time, entrepreneurship skills and the dispositions of entrepreneurial mindset, including opportunity recognition, risk tolerance, and self-efficacy, can serve all students as they transition to civic and professional life characterized by the creative disruption of AI.
This segment explores the application of genAI to augmented innovation in library instruction for courses in entrepreneurship and innovation, hospitality management, and marketing. Drawing on Short and Short (2023) and Tran and Murphy (2023), these learning experiences are designed to engage students in prompting genAI to brainstorm product and service innovations, draft pitches, conduct preliminary market research, and craft marketing copy. In each exercise, students create original content and compare the human authoring process to prompting genAI to produce similar content. These experiences lead to rich discussions about a range of ethical challenges facing genAI, including accuracy and hallucination, social bias and its counterpart, the alignment tax, and economic dislocation and inclusion. By pairing genAI exercises with human-authored ones, students develop an awareness of the potential impacts of genAI in business and marketing, both positive and negative, as well as the need for ethical considerations in genAI use and humans-in-the-loop. This knowledge of AI literacy, fluency, and ethics is transferable to any disciplinary or professional context.
Short, C. E. & Short, J. C. (2023). The artificially intelligent entrepreneur: ChatGPT, prompt engineering, and entrepreneurial rhetoric creation. Journal of Business Venturing Insights, 19: e00388. https://doi.org/10.1016/j.jbvi.2023.e00388 Tran, H. & Murphy, P.J. (2023). Editorial: Generative artificial intelligence and entrepreneurial performance. Journal of Small Business and Enterprise Development, 30(5): 853-856. https://doi.org/10.1108/JSBED-09-2023-508
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Work Title | An Agent to Think (Ethically) With: GenAI in Entrepreneurship and Innovation Education |
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License | CC BY-NC-SA 4.0 (Attribution-NonCommercial-ShareAlike) |
Work Type | Presentation |
Publication Date | May 13, 2024 |
DOI | doi:10.26207/sm30-c256 |
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Deposited | May 14, 2024 |
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