An Agent to Think (Ethically) With: GenAI in Entrepreneurship and Innovation Education

Information literacy instruction must take up the task of preparing learners for a future in which the careers they aspire to as first-year students may no longer exist by the time they graduate–and in which new academic and professional fields emerge in their place. AI literacy, the ability to contextualize, evaluate, and interpret generative AI (genAI) output; AI fluency, the ability to effectively prompt genAI to reliably produce the expected output; and AI ethics, the use of genAI that aligns with other social values like human dignity, privacy, and respect for intellectual property, are now essential dimensions of information literacy. At the same time, entrepreneurship skills and the dispositions of entrepreneurial mindset, including opportunity recognition, risk tolerance, and self-efficacy, can serve all students as they transition to civic and professional life characterized by the creative disruption of AI.

This segment explores the application of genAI to augmented innovation in library instruction for courses in entrepreneurship and innovation, hospitality management, and marketing. Drawing on Short and Short (2023) and Tran and Murphy (2023), these learning experiences are designed to engage students in prompting genAI to brainstorm product and service innovations, draft pitches, conduct preliminary market research, and craft marketing copy. In each exercise, students create original content and compare the human authoring process to prompting genAI to produce similar content. These experiences lead to rich discussions about a range of ethical challenges facing genAI, including accuracy and hallucination, social bias and its counterpart, the alignment tax, and economic dislocation and inclusion. By pairing genAI exercises with human-authored ones, students develop an awareness of the potential impacts of genAI in business and marketing, both positive and negative, as well as the need for ethical considerations in genAI use and humans-in-the-loop. This knowledge of AI literacy, fluency, and ethics is transferable to any disciplinary or professional context.

Short, C. E. & Short, J. C. (2023). The artificially intelligent entrepreneur: ChatGPT, prompt engineering, and entrepreneurial rhetoric creation. Journal of Business Venturing Insights, 19: e00388. https://doi.org/10.1016/j.jbvi.2023.e00388 Tran, H. & Murphy, P.J. (2023). Editorial: Generative artificial intelligence and entrepreneurial performance. Journal of Small Business and Enterprise Development, 30(5): 853-856. https://doi.org/10.1108/JSBED-09-2023-508

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Work Title An Agent to Think (Ethically) With: GenAI in Entrepreneurship and Innovation Education
Access
Open Access
Creators
  1. Sarah Hartman-Caverly
Keyword
  1. artificial intelligence
  2. AI
  3. AI literacy
  4. generative AI
  5. AI fluency
  6. AI ethics
  7. entrepreneurship
  8. innovation
  9. information literacy
  10. library instruction
License CC BY-NC-SA 4.0 (Attribution-NonCommercial-ShareAlike)
Work Type Presentation
Publication Date May 13, 2024
DOI doi:10.26207/sm30-c256
Related URLs
Source
  1. Association of College and Research Libraries Instruction Section Virtual Engagement Committee Lightning Round 2024
Deposited May 14, 2024

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Version 1
published

  • Created
  • Updated
  • Updated Source, Keyword, Related URLs, and 2 more Show Changes
    Source
    • Association of College and Research Libraries Instruction Section Virtual Engagement Committee Lightning Round 2024
    Keyword
    • artificial intelligence, AI, AI literacy, generative AI, AI fluency, AI ethics, entrepreneurship, innovation
    Related URLs
    • https://youtu.be/s1fK5a3dxxw?si=nsjR33z34GQSN3_9&t=2194
    Description
    • Information literacy instruction must take up the task of preparing learners for a future in which the careers they aspire to as first-year students may no longer exist by the time they graduate–and in which new academic and professional fields emerge in their place. AI literacy, the ability to contextualize, evaluate, and interpret generative AI (genAI) output; AI fluency, the ability to effectively prompt genAI to reliably produce the expected output; and AI ethics, the use of genAI that aligns with other social values like human dignity, privacy, and respect for intellectual property, are now essential dimensions of information literacy. At the same time, entrepreneurship skills and the dispositions of entrepreneurial mindset, including opportunity recognition, risk tolerance, and self-efficacy, can serve all students as they transition to civic and professional life characterized by the creative disruption of AI.
    • This segment explores the application of genAI to augmented innovation in library instruction for courses in entrepreneurship and innovation, hospitality management, and marketing. Drawing on Short and Short (2023) and Tran and Murphy (2023), these learning experiences are designed to engage students in prompting genAI to brainstorm product and service innovations, draft pitches, conduct preliminary market research, and craft marketing copy. In each exercise, students create original content and compare the human authoring process to prompting genAI to produce similar content. These experiences lead to rich discussions about a range of ethical challenges facing genAI, including accuracy and hallucination, social bias and its counterpart, the alignment tax, and economic dislocation and inclusion. By pairing genAI exercises with human-authored ones, students develop an awareness of the potential impacts of genAI in business and marketing, both positive and negative, as well as the need for ethical considerations in genAI use and humans-in-the-loop. This knowledge of AI literacy, fluency, and ethics is transferable to any disciplinary or professional context.
    • Short, C. E. & Short, J. C. (2023). The artificially intelligent entrepreneur: ChatGPT, prompt engineering, and entrepreneurial rhetoric creation. Journal of Business Venturing Insights, 19: e00388. https://doi.org/10.1016/j.jbvi.2023.e00388
    • Tran, H. & Murphy, P.J. (2023). Editorial: Generative artificial intelligence and entrepreneurial performance. Journal of Small Business and Enterprise Development, 30(5): 853-856. https://doi.org/10.1108/JSBED-09-2023-508
    Publication Date
    • 2024-05-13
  • Added Creator Sarah Hartman-Caverly
  • Added Hartman-Caverly_AnAgenttoThinkEthicallyWith _ACRL_IS_VEC_AppliedAIinLibraryInstruction.pdf
  • Added README_AgentToThinkEthicallyWith.txt
  • Updated Keyword, License Show Changes
    Keyword
    • artificial intelligence, AI, AI literacy, generative AI, AI fluency, AI ethics, entrepreneurship, innovation
    • artificial intelligence, AI, AI literacy, generative AI, AI fluency, AI ethics, entrepreneurship, innovation, information literacy, library instruction
    License
    • https://creativecommons.org/licenses/by-nc-sa/4.0/
  • Published

Version 2
published

  • Created
  • Updated Related URLs Show Changes
    Related URLs
    • https://youtu.be/s1fK5a3dxxw?si=nsjR33z34GQSN3_9&t=2194
    • https://youtu.be/s1fK5a3dxxw?si=nsjR33z34GQSN3_9&t=2194, http://guides.libraries.psu.edu/berks/innovation/AI, http://guides.libraries.psu.edu/berks/ai
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  • Updated

Version 3
published

  • Created
  • Updated Related URLs Show Changes
    Related URLs
    • https://youtu.be/s1fK5a3dxxw?si=nsjR33z34GQSN3_9&t=2194, http://guides.libraries.psu.edu/berks/innovation/AI, http://guides.libraries.psu.edu/berks/ai
    • https://youtu.be/s1fK5a3dxxw?si=nsjR33z34GQSN3_9&t=2194, http://guides.libraries.psu.edu/berks/innovation/AI, http://guides.libraries.psu.edu/berks/ai, https://docs.google.com/presentation/d/1vOeqbXvTgudHANxxN9qDV7ZCEHXVlPQq9MJfkNnr6gI/edit?usp=sharing
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