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October 15, 2024 18:01
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Researcher Metadata Database
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Student_Satisfaction___NPS__Pinar_et_al.__Formatted_for_JHETP.docx
October 15, 2024 18:01
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Researcher Metadata Database
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Added Creator Tulay Girard
October 15, 2024 18:01
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Researcher Metadata Database
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Added Creator Terry Ruhl
October 15, 2024 18:01
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Researcher Metadata Database
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Added Creator Musa Pinar
October 15, 2024 18:01
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Researcher Metadata Database
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Published
October 15, 2024 18:01
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Researcher Metadata Database
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October 15, 2024 22:04
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[unknown user]
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Keyword, Publisher, Publisher Identifier (DOI), and 2 more
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October 24, 2024 12:10
by
avs5190
Keyword
- Higher education, Student satisfaction, Net promoter score, Getting recommended, University experience
Publisher
2023 Association of Marketing Theory and Practice Proceedings
- Journal of Higher Education Theory and Practice
Publisher Identifier (DOI)
- https://doi.org/10.33423/jhetp.v24i8.7200
Description
Universities, just like any business, realize the importance and relevance of customer satisfaction that leads to recommendations from their customers, which is vital to their long-term success, survival, and growth. This study examines university students’ satisfaction with various aspects of their college learning experience, recommending a university as measured by Net Promoter Score (NPS), and the influence of factors related to student satisfaction on the likelihood of recommending the university. The results of the survey, based on 220 responses from current students, identifies students’ satisfaction with the factors included in the study, where students had the highest satisfaction with the attribute ‘feeling support by faculty and staff.’ The study also found that the NPS is -.40, indicating that students are not likely to recommend this university to other potential students, where NPS varied by gender, class-level, and majors. In addition, a regression analysis identifies factors to predict the likelihood of recommending this university. These findings offer insights to university administrators for designing strategies to improve student satisfaction and procure recommendations.
- Like any business, universities realize the importance and relevance of customer satisfaction that leads to customer recommendations, which is vital to their long-term success, survival, and growth. This study examines university students’ satisfaction with various aspects of their college learning experience, recommending a university as measured by Net Promoter Score (NPS), and the influence of factors related to student satisfaction on the likelihood of recommending the university. The survey results, based on 220 responses from current students, identify students’ satisfaction with the factors included in the study, where students had the highest satisfaction with the attribute ‘feeling support by faculty and staff.’ The study also found that the NPS is -0.40, indicating that students are not likely to recommend this university to other potential students, where NPS varies by gender, class level, and major. In addition, a regression analysis identifies factors to predict the likelihood of recommending this university. These findings offer insights to university administrators for designing strategies to improve student satisfaction and procure recommendations.
Publication Date
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Deleted Creator Terry Ruhl
October 24, 2024 12:10
by
avs5190
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Updated Creator Tulay Girard
October 24, 2024 12:10
by
avs5190
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Updated Creator Musa Pinar
October 24, 2024 12:10
by
avs5190
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Added Creator Coleen Wilder
October 24, 2024 12:10
by
avs5190
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Added Creator Matthew Luth
October 24, 2024 12:10
by
avs5190