A Panoramic Review of the Macromarketing Literature

This contribution benchmarks the 40th anniversary issue of the Journal of Macromarketing with an updated and topically organized bibliography of articles that can be used by interested researchers and in university courses devoted to or including a survey of this subject. Fisk (1990), Shapiro (2006), and Shapiro, Tajadewski, and Shultz (2009) have provided previous renditions of this sort. However, the topical arrangement differs from these earlier efforts and instructive introductions are provided for each of the 13 broad topic sections proposed. References provided in the articles listed below them would extend sources for these topics. Our goal was to provide recency as well as variety in focus and methodology throughout Macromarketing literature, including both long-standing and emerging areas of interest.

This is the Accepted Manuscript of the following publication: Beatriz DeQuero-Navarro, Julie Stanton, and Thomas A. Klein, A Panoramic Review of the Macromarketing Literature, Journal of Macromarketing (Volume: 41 issue: 1) pp. 48-64. Copyright © 2020 The Authors. DOI: 10.1177/0276146720949636.



Work Title A Panoramic Review of the Macromarketing Literature
Open Access
  1. Beatriz DeQuero-Navarro
  2. Julie Stanton
  3. Thomas A. Klein
License In Copyright (Rights Reserved)
Work Type Article
  1. Journal of Macromarketing
Publication Date March 1, 2021
Publisher Identifier (DOI)
  1. https://doi.org/10.1177/0276146720949636
Deposited July 23, 2021




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Work History

Version 1

  • Created
  • Added A_Panoramic_Review_of_the_Macromarketing_Literature_accepted.pdf
  • Added Creator Beatriz DeQuero-Navarro
  • Added Creator Julie Stanton
  • Added Creator Thomas A. Klein
  • Published
  • Updated
  • Updated