Ethical Evaluation of Target Marketing Strategy at the Bottom of Pyramid

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Work Title Ethical Evaluation of Target Marketing Strategy at the Bottom of Pyramid
Access
Open Access
Creators
  1. Gupta, Shruti
Keyword
  1. Marketing Ethics
  2. Bottom of the Pyramid
  3. Corporate Social Responsibility
License Attribution 3.0 United States
Work Type Unspecified
Deposited April 13, 2015

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Version 1
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  • Created
  • Added 2bv73bz88b_version1_2014JICM.pdf
  • Added Creator Gupta, Shruti
  • Published