Export Market Orientation, Marketing Capabilities and Export Performance of SMEs in An Emerging Market: A Resource-Based Approach

Companies in emerging markets have found that exporting is the most popular mode of entry in international business. However, popularity does not necessarily equate to successful export performance. This study applies the Resource-Advantage (R-A) theory as the platform to understand why some export companies perform better than others. Using survey data of 346 small and medium-sized Turkish exporters, results suggest that both export market orientation and marketing capabilities have direct positive effects on export performance. Moreover, competition intensity weakened the effects of export market orientation on export performance.

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Theory and Practice on September 2, 2020 available at: https://www.tandfonline.com/doi/abs/10.1080/10696679.2020.1809461.

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Work Title Export Market Orientation, Marketing Capabilities and Export Performance of SMEs in An Emerging Market: A Resource-Based Approach
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Open Access
Creators
  1. Ali Kara
  2. John Spillan
  3. Alma Mintu-Wimsatt
  4. Gaye Acikdilli
License In Copyright (Rights Reserved)
Work Type Article
Publisher
  1. Journal of Marketing Theory and Practice
Publication Date September 2, 2020
Publisher Identifier (DOI)
  1. https://doi.org/10.1080/10696679.2020.1809461
Deposited September 20, 2022

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Version 1
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  • Created
  • Added Export_Market_Orientation_ACCEPTED_Version_Manuscript.docx
  • Added Creator Ali Kara
  • Added Creator John Spillan
  • Added Creator Alma Mintu-Wimsatt
  • Added Creator Gaye Acikdilli
  • Published
  • Updated