Export Market Orientation, Marketing Capabilities and Export Performance of SMEs in An Emerging Market: A Resource-Based Approach
Companies in emerging markets have found that exporting is the most popular mode of entry in international business. However, popularity does not necessarily equate to successful export performance. This study applies the Resource-Advantage (R-A) theory as the platform to understand why some export companies perform better than others. Using survey data of 346 small and medium-sized Turkish exporters, results suggest that both export market orientation and marketing capabilities have direct positive effects on export performance. Moreover, competition intensity weakened the effects of export market orientation on export performance.
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Theory and Practice on September 2, 2020 available at: https://www.tandfonline.com/doi/abs/10.1080/10696679.2020.1809461.
|Work Title||Export Market Orientation, Marketing Capabilities and Export Performance of SMEs in An Emerging Market: A Resource-Based Approach|
|License||In Copyright (Rights Reserved)|
|Publication Date||September 2, 2020|
|Publisher Identifier (DOI)||
|Deposited||September 20, 2022|
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