Korean Culture Case Study & Marketing Plan

External research has been done on Korean Culture, specifically at H-Mart. This is to breakdown the differences in culture, shopping habits, and product variety compared to U.S. standards. Also to potentially expand foreign products to the American market that may be unfamiliar to the masses. Product, Financial, and promotional plans are included alongside pricing and distribution strategies to make this market opportunity possible.

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Work Title Korean Culture Case Study & Marketing Plan
Access
Open Access
Creators
  1. Devonte Henry
Keyword
  1. Penn State Mont Alto Academic Festival 2025
  2. Undergraduate Research
License CC BY 4.0 (Attribution)
Work Type Poster
Acknowledgments
  1. Faculty Mentor: Somjit Barat
Publication Date April 25, 2025
Related URLs
  1. https://montalto.psu.edu/academics/festival
Deposited April 17, 2025

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Version 1
published

  • Created

    April 17, 2025 14:40 by tlr15

  • Updated

    April 17, 2025 14:40 by [unknown user]

  • Updated Keyword, Related URLs, Description, and 1 more Show Changes

    April 17, 2025 14:41 by tlr15

    Keyword
    • Penn State Mont Alto Academic Festival 2025, Undergraduate Research
    Related URLs
    • https://montalto.psu.edu/academics/festival
    Description
    • External research has been done on Korean Culture, specifically at H-Mart. This is to breakdown the differences in culture, shopping habits, and product variety compared to U.S. standards. Also to potentially expand foreign products to the American market that may be unfamiliar to the masses. Product, Financial, and promotional plans are included alongside pricing and distribution strategies to make this market opportunity possible.
    Publication Date
    • 2025-04-25
  • Updated Acknowledgments Show Changes

    April 17, 2025 14:44 by tlr15

    Acknowledgments
    • Faculty Mentor: Somjit Barat
  • Added Creator Devonte Henry

    April 17, 2025 14:44 by tlr15

  • Added Korean Culture and Marketing.pdf

    April 17, 2025 14:45 by tlr15

  • Updated License Show Changes

    April 17, 2025 14:45 by tlr15

    License
    • https://creativecommons.org/licenses/by/4.0/
  • Published

    April 17, 2025 14:45 by tlr15

  • Updated

    April 17, 2025 22:05 by [unknown user]