Lost in Thailand: A case study on the impact of a film on tourist behavior

Based on user-generated content from a social media website, this study investigated the impact of a popular film in China—Lost in Thailand—on tourist behavior at the destination. The authors analyzed tourist volumes, and conducted social network analysis and content analysis to explore the spatiotemporal behavior patterns of Chinese tourists visiting Thailand before and after the release of the film. This study investigated changes in tourist behavior at a destination in three dimensions: total tourist volumes, the structure of tourism flow networks, and the spatiotemporal patterns of tourists. The results revealed that film productions substantially influenced the behavior of tourists visiting the destination.



Work Title Lost in Thailand: A case study on the impact of a film on tourist behavior
Open Access
  1. Yingying Du
  2. Junyi Li
  3. Bing Pan
  4. Yanyan Zhang
  1. Social media
  2. Online blogs
  3. Film tourism
  4. Spatiotemporal behavior
  5. Spatial structure
License In Copyright (Rights Reserved)
Work Type Article
  1. Journal of Vacation Marketing
Publication Date November 14, 2019
Publisher Identifier (DOI)
  1. https://doi.org/10.1177/1356766719886902
Deposited July 21, 2022




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Work History

Version 1

  • Created
  • Added 20190621_LostinThailandACaseStudyontheImpactofaFilmonVisitorBehavior.pdf
  • Added Creator Yingying Du
  • Added Creator Junyi Li
  • Added Creator Bing Pan
  • Added Creator Yanyan Zhang
  • Published
  • Updated Keyword, Publication Date Show Changes
    • Social media, Online blogs, Film tourism, Spatiotemporal behavior, Spatial structure
    Publication Date
    • 2020-07-01
    • 2019-11-14
  • Updated