International Marketing Curriculum and Instructional Pedagogies: Cross-National Differences in Business Students

This study explores B-school students’ perceptions of subject areas in international business/marketing as well as their preferred learning methods. We compared the responses of students from Peru, Guatemala, Mexico, and China. We found the students from the three Latin American countries mostly shared common perceptions of international marketing curriculum and pedagogies, but they were statistically different from their Chinese counterparts. Mexican and Peruvian students preferred multi-media, hands-on learning, and case analysis learning methods while Guatemalan students preferred having guest speakers in the classrooms. Chinese students, by contrast, preferred lectures, and hands-on applications. With respect to international marketing education, the biggest differences in subjects’ views from various countries were observed in the areas of product adaptation decisions. We also report some differences in international marketing subject areas and preference for methods of learning by gender and age groups.

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Teaching in International Business on 2022-07-03, available online: https://www.tandfonline.com/10.1080/08975930.2022.2123429.

Files

Metadata

Work Title International Marketing Curriculum and Instructional Pedagogies: Cross-National Differences in Business Students
Access
Open Access
Creators
  1. John E. Spillan
  2. Ali Kara
Keyword
  1. International marketing curriculum
  2. Multicountry
  3. International business perceptions
  4. Learning methods
License CC BY-NC 4.0 (Attribution-NonCommercial)
Work Type Article
Publisher
  1. Journal of Teaching in International Business
Publication Date October 15, 2022
Publisher Identifier (DOI)
  1. https://doi.org/10.1080/08975930.2022.2123429
Deposited May 22, 2023

Versions

Analytics

Collections

This resource is currently not in any collection.

Work History

Version 1
published

  • Created
  • Added International_Marketing_Curriculum_and_Instructional_Pedagogies__ACCEPTED_VERSION_.docx
  • Added Creator John E. Spillan
  • Added Creator Ali Kara
  • Published
  • Updated Keyword, Publication Date Show Changes
    Keyword
    • International marketing curriculum, Multicountry, International business perceptions, Learning methods
    Publication Date
    • 2022-01-01
    • 2022-10-15
  • Updated