Reaching intermittent tobacco users with tailored technology: New evidence

A comment on Mays et al (2021)

Waterpipe smokers, unlike cigarette smokers, are typically intermittent users who are rarely motivated to quit, making them difficult to reach with interventions. Mays et al.1 conducted a randomized controlled trial of a 6-week tailored text message intervention to reduce waterpipe (hookah) smoking in young adults. Intent-to-treat results revealed that 43% of participants in the tailored text condition self-reported waterpipe cessation at 6 months versus 35% in an untailored text condition and 28% in an assessment-only control condition. Such a simple, inexpensive intervention that can easily be disseminated has high potential for impact on this type of tobacco use. While many existing evidenced-based tobacco cessation services are delivered within the healthcare system, interventions that operate outside the healthcare system are needed, particularly for young adults who may not regularly interact with healthcare providers and who may not even consider themselves “smokers.”

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Work Title Reaching intermittent tobacco users with tailored technology: New evidence
Access
Open Access
Creators
  1. Andrew M. Busch
  2. David Conroy
  3. Sherry L. Pagoto
License In Copyright (Rights Reserved)
Work Type Article
Publisher
  1. American Journal of Public Health
Publication Date September 22, 2021
Publisher Identifier (DOI)
  1. https://doi.org/10.2105/AJPH.2021.306449
Deposited July 22, 2022

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Version 1
published

  • Created
  • Added submitted_hookah_commentary__PSU_copy_.docx
  • Added Creator Sherry L. Pagoto
  • Added Creator Andrew M. Busch
  • Added Creator David E Conroy
  • Published
  • Updated Description, Publication Date Show Changes
    Description
    • Reaching intermittent tobacco users with tailored technology: New evidence
    • A comment on Mays et al (2021)
    • Waterpipe smokers, unlike cigarette smokers, are typically intermittent users who are rarely motivated to quit, making them difficult to reach with interventions. Mays et al.1 conducted a randomized controlled trial of a 6-week tailored text message intervention to reduce waterpipe (hookah) smoking in young adults. Intent-to-treat results revealed that 43% of participants in the tailored text condition self-reported waterpipe cessation at 6 months versus 35% in an untailored text condition and 28% in an assessment-only control condition. Such a simple, inexpensive intervention that can easily be disseminated has high potential for impact on this type of tobacco use. While many existing evidenced-based tobacco cessation services are delivered within the healthcare system, interventions that operate outside the healthcare system are needed, particularly for young adults who may not regularly interact with healthcare providers and who may not even consider themselves “smokers.”
    Publication Date
    • 2021-01-01
    • 2021-09-22
  • Updated Creator Sherry L. Pagoto
  • Updated Creator Andrew M. Busch
  • Renamed Creator David Conroy Show Changes
    • David E Conroy
    • David Conroy
  • Updated