Reaching intermittent tobacco users with tailored technology: New evidence
A comment on Mays et al (2021)
Waterpipe smokers, unlike cigarette smokers, are typically intermittent users who are rarely motivated to quit, making them difficult to reach with interventions. Mays et al.1 conducted a randomized controlled trial of a 6-week tailored text message intervention to reduce waterpipe (hookah) smoking in young adults. Intent-to-treat results revealed that 43% of participants in the tailored text condition self-reported waterpipe cessation at 6 months versus 35% in an untailored text condition and 28% in an assessment-only control condition. Such a simple, inexpensive intervention that can easily be disseminated has high potential for impact on this type of tobacco use. While many existing evidenced-based tobacco cessation services are delivered within the healthcare system, interventions that operate outside the healthcare system are needed, particularly for young adults who may not regularly interact with healthcare providers and who may not even consider themselves “smokers.”
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Work Title | Reaching intermittent tobacco users with tailored technology: New evidence |
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License | In Copyright (Rights Reserved) |
Work Type | Article |
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Publication Date | September 22, 2021 |
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Deposited | July 22, 2022 |
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