Examining the impact of information processing on CSR communication response

This study tests arguments from the situational theory in the context of CSR communication with information processing as an antecedent. Differential message framing is examined as a moderating variable. A 4 × 1 online experiment was conducted to examine how differential CSR message framing may impact the relationship between different types of information processing and individuals’ problem recognition, constraint recognition, and involvement recognition about an environmental issue to drive information seeking behaviors. Structural equation modeling was used to examine significant paths between variables, thus creating a proposed model for understanding how people process information and how this can guide CSR communication strategy. This study aims to fill a theoretical gap in our understanding of CSR communication by examining the effect of information processing on individuals’ CSR communication response.

This is an Accepted Manuscript of an article published by Taylor & Francis in Communication Quarterly on 2021-08-08, available online: https://www.tandfonline.com/10.1080/01463373.2021.1954678.



Work Title Examining the impact of information processing on CSR communication response
Open Access
  1. Holly Overton
  2. Fan Yang
  1. Corporate social responsibility
  2. Information processing
  3. Framing
  4. Public relations
License CC BY-NC 4.0 (Attribution-NonCommercial)
Work Type Article
  1. Communication Quarterly
Publication Date July 29, 2021
Publisher Identifier (DOI)
  1. https://doi.org/10.1080/01463373.2021.1954678
Deposited January 05, 2023




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Work History

Version 1

  • Created
  • Added RCQU-2021-0008.R1_Proof_hi.pdf
  • Added Creator Holly Overton
  • Added Creator Fan Yang
  • Published
  • Updated Keyword, Publication Date Show Changes
    • Corporate social responsibility, Information processing, Framing, Public relations
    Publication Date
    • 2021-01-01
    • 2021-07-29
  • Updated