This presentation demonstrates the positive case for privacy for entrepreneurs, small businesses, and their clients. Using a case study approach, the presentation introduces the Six Private I's privacy conceptual framework and applies it to the business context, including entrepreneurial and brand identity, intellectual property and attention management for productivity, data integrity governance, confidentiality and trade secrets, and corporate boards for private companies. The presentation concludes with top takeaways for entrepreneurs, including that privacy matters to consumers based on Pew Research polling data, and the Privacy by Design (PbD) framework which can be used to develop privacy-positive systems and business processes. Delivered as part of the Privacy Beyond Compliance: The Business Case for Privacy panel for the PennState Berks Launchbox, November 4, 2020.



Work Title Privacy+
Subtitle The positive case for privacy - for your clients, and for your business
Open Access
  1. Sarah Hartman-Caverly
  1. privacy, privacy literacy, Six Private I's, 6 Private I's, business, small business, entrepreneurship, start-up, data ethics, business ethics, data privacy, entrepreneurial identity, corporate identity, corporate brand, brand, brand identity, patent, intellectual property, attention management, data integrity, data governance, risk management, corporate board, governance, trade secrets
License CC BY-NC-SA 4.0 (Attribution-NonCommercial-ShareAlike)
Work Type Presentation
Publication Date 11/4/2020
  1. Business ethics
  2. Data integrity
  3. Entrepreneurship
  4. Privacy
DOI doi:10.26207/m2yk-8g42
Related URLs
Deposited November 05, 2020




Work History

Version 1

  • Created
  • Added HartmanCaverly_PrivacyPositive_BerksLaunchbox_110420.pdf
  • Added Creator Sarah Hartman-Caverly
  • Published