Franchise Frenzy: Business Research for Marketing a New Franchise Location
A chapter of the book Teaching Business Information Literacy which describes two-session lesson plan for instructing undergraduate marketing students on conducting market research using proprietary business databases and literature databases to find relevant information for opening a new location of a franchised business.
|Work Title||Franchise Frenzy: Business Research for Marketing a New Franchise Location|
|License||CC BY-NC-SA 4.0 (Attribution-NonCommercial-ShareAlike)|
|Work Type||Part Of Book|
|Deposited||July 06, 2022|
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