
Franchise Frenzy: Business Research for Marketing a New Franchise Location
A chapter of the book Teaching Business Information Literacy which describes two-session lesson plan for instructing undergraduate marketing students on conducting market research using proprietary business databases and literature databases to find relevant information for opening a new location of a franchised business.
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Work Title | Franchise Frenzy: Business Research for Marketing a New Franchise Location |
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License | CC BY-NC-SA 4.0 (Attribution-NonCommercial-ShareAlike) |
Work Type | Part Of Book |
Publication Date | 2022 |
DOI | doi:10.26207/pfbh-2m70 |
Deposited | July 06, 2022 |
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