Franchise Frenzy: Business Research for Marketing a New Franchise Location

A chapter of the book Teaching Business Information Literacy which describes two-session lesson plan for instructing undergraduate marketing students on conducting market research using proprietary business databases and literature databases to find relevant information for opening a new location of a franchised business.

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Work Title Franchise Frenzy: Business Research for Marketing a New Franchise Location
Access
Open Access
Creators
  1. Emily Mross
Keyword
  1. business, information literacy, market research, undergraduate, marketing education, franchise
License CC BY-NC-SA 4.0 (Attribution-NonCommercial-ShareAlike)
Work Type Part Of Book
Publication Date 2022
DOI doi:10.26207/pfbh-2m70
Deposited July 06, 2022

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    • 2022
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  • Added Mross - Introduction to Marketing Instruction Final.docx
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    License
    • https://creativecommons.org/licenses/by-nc-sa/4.0/
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