Would you buy it? Exploring and evaluating secondary market research resources in the entrepreneurship classroom

Being a college student often comes with access to expensive, proprietary information at a level that is out of reach for small or medium enterprises. This exercise has students explore and assess secondary market research resources, their value, and their cost to determine which to purchase given (hypothetical) limited funds.

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Work Title Would you buy it? Exploring and evaluating secondary market research resources in the entrepreneurship classroom
Access
Open Access
Creators
  1. Sara F. Hess
License CC BY-NC-ND 4.0 (Attribution-NonCommercial-NoDerivatives)
Work Type Presentation
Publication Date February 14, 2025
DOI doi:10.26207/9j5n-se74
Deposited February 14, 2025

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Version 1
published

  • Created

    February 14, 2025 12:52 by sfh5542

  • Updated

    February 14, 2025 12:52 by [unknown user]

  • Updated Description, Publication Date Show Changes

    February 14, 2025 12:53 by sfh5542

    Description
    • Being a college student often comes with access to expensive, proprietary information at a level that is out of reach for small or medium enterprises. This exercise has students explore and assess secondary market research resources, their value, and their cost to determine which to purchase given (hypothetical) limited funds.
    Publication Date
    • 2025-02-14
  • Added Creator Sara F. Hess

    February 14, 2025 12:53 by sfh5542

  • Added Hess 2025 USASBE Would you buy it.pdf

    February 14, 2025 12:53 by sfh5542

  • Updated

    February 14, 2025 12:54 by sfh5542

  • Updated License Show Changes

    February 14, 2025 12:54 by sfh5542

    License
    • https://creativecommons.org/licenses/by-nc-nd/4.0/
  • Published

    February 14, 2025 12:54 by sfh5542

  • Updated

    February 14, 2025 21:04 by [unknown user]