Towards a Panoramic View of Macromarketing Topics and Bibliography

Alphabetical co-leads.This article contains a detailed analysis of approximately 15 years of macromarketing scholarship, organized by major sub-field, highlighting articles with particular contributions in impact, theory-building, and development of quantitative or qualitative measures of macromarketing. Each sub-field is introduced with reference to prior, usually seminal, research.

Files

Metadata

Work Title Towards a Panoramic View of Macromarketing Topics and Bibliography
Access
Open Access
Creators
  1. Beatriz deQuero-Navarro
  2. Julie V Stanton
  3. Thomas A Klein
License In Copyright (Rights Reserved)
Work Type Article
Publisher
  1. Journal of Macromarketing, Ruby Anniversary Issue
Publication Date January 1, 2021
Deposited October 03, 2022

Versions

Analytics

Collections

This resource is currently not in any collection.

Work History

Version 1
published

  • Created
  • Added A_Panoramic_Review_of_the_Macromarketing_Literature_accepted.pdf
  • Added Creator Beatriz deQuero-Navarro
  • Added Creator Julie V Stanton
  • Added Creator Thomas A Klein
  • Published