Fake Products, Real Effects: Evidence from Special 301 Actions
We study how the U.S. government's anti-counterfeiting enforcement actions through Special 301 Reports influence U.S. businesses. We show that anti-counterfeiting enforcement in foreign countries improves U.S. firms' sales, profitability, and valuations. Firms significantly reduce capital and research and development investments when their brands and products are protected from counterfeiting activities. Anti-counterfeiting enforcement measures also improve brand asset value, brand profitability, brand inventiveness, market penetration, and customer loyalty.
Originally Published at 10.1017/S0022109022001387
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Work Title | Fake Products, Real Effects: Evidence from Special 301 Actions |
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License | CC BY-NC-ND 4.0 (Attribution-NonCommercial-NoDerivatives) |
Work Type | Article |
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Publication Date | November 24, 2022 |
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Deposited | January 23, 2024 |
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