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November 21, 2024 11:29
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mef5910
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November 21, 2024 11:30
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mef5910
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Description
- An overview of participant attributes from a series of one-on-one interviews to evaluate emotions towards different cell-cultivated meat label terms.
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Added Creator Morgan Failla
November 21, 2024 11:30
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mef5910
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Added Creator Josephine Wee
November 21, 2024 11:30
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mef5910
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Added Creator Helene Hopfer
November 21, 2024 11:30
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EmoSemio Participant Grid.xlsx
November 21, 2024 11:31
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November 21, 2024 11:31
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mef5910
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November 22, 2024 13:28
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mef5910
Description
An overview of participant attributes from a series of one-on-one interviews to evaluate emotions towards different cell-cultivated meat label terms. - This document contains an overview of participant attributes from one-on-one interviews to evaluate emotions towards different cell-cultivated meat label terms. See abstract below:
- Approval of cell-cultivated meat (CCM) for sale is widely discussed by media, consumers, and stakeholders, with Singapore being first to approve in 2020, followed by the USA in 2023. In both countries, many label terms are used to describe these products making it difficult for consumers to make informed choices. While consumer surveys have evaluated label term appeal and transparency, emotions evoked by different label terms remain unclear.
- We set out to close this gap in understanding through the development and application of a product-specific emotional profile for CCM label terms. In this two-part study, we first created a 17-item EmoSemio questionnaire to encapsulate the range of emotions evoked by different CCM label terms, then tested it with 893 USA and 424 Singaporean participants in an online survey.
- We found terms including the words ‘cell-’ and lab-grown to evoke significantly greater negative emotions in both countries. In both countries, the term clean meat evoked the greatest positive valence emotions, however, when prompted with the definition of CCM participants did not choose it as a representative label term in either Singapore or the USA. Our results inform all CCM stakeholders of label term impacts on consumer perception in both the USA and Singapore. By comparing emotions evoked in the USA and Singapore, we contribute to cross-cultural research on CCM perception. The development of a product-specific EmoSemio questionnaire allows future research to assess the emotions evoked by CCM label terms.
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November 22, 2024 13:29
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mef5910
Acknowledgments
- Dr. Sara Spinelli, Dr. Erminio Monteleone
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November 22, 2024 13:37
by
mef5910
Description
This document contains an overview of participant attributes from one-on-one interviews to evaluate emotions towards different cell-cultivated meat label terms. See abstract below: - This document contains an overview of participant attributes from one-on-one interviews to evaluate emotions towards different cell-cultivated meat label terms. Interviews were conducted in summer 2023. See abstract below:
- Approval of cell-cultivated meat (CCM) for sale is widely discussed by media, consumers, and stakeholders, with Singapore being first to approve in 2020, followed by the USA in 2023. In both countries, many label terms are used to describe these products making it difficult for consumers to make informed choices. While consumer surveys have evaluated label term appeal and transparency, emotions evoked by different label terms remain unclear.
- We set out to close this gap in understanding through the development and application of a product-specific emotional profile for CCM label terms. In this two-part study, we first created a 17-item EmoSemio questionnaire to encapsulate the range of emotions evoked by different CCM label terms, then tested it with 893 USA and 424 Singaporean participants in an online survey.
- We found terms including the words ‘cell-’ and lab-grown to evoke significantly greater negative emotions in both countries. In both countries, the term clean meat evoked the greatest positive valence emotions, however, when prompted with the definition of CCM participants did not choose it as a representative label term in either Singapore or the USA. Our results inform all CCM stakeholders of label term impacts on consumer perception in both the USA and Singapore. By comparing emotions evoked in the USA and Singapore, we contribute to cross-cultural research on CCM perception. The development of a product-specific EmoSemio questionnaire allows future research to assess the emotions evoked by CCM label terms.
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November 22, 2024 15:42
by
mef5910
Description
This document contains an overview of participant attributes from one-on-one interviews to evaluate emotions towards different cell-cultivated meat label terms. Interviews were conducted in summer 2023. See abstract below: Approval of cell-cultivated meat (CCM) for sale is widely discussed by media, consumers, and stakeholders, with Singapore being first to approve in 2020, followed by the USA in 2023. In both countries, many label terms are used to describe these products making it difficult for consumers to make informed choices. While consumer surveys have evaluated label term appeal and transparency, emotions evoked by different label terms remain unclear. We set out to close this gap in understanding through the development and application of a product-specific emotional profile for CCM label terms. In this two-part study, we first created a 17-item EmoSemio questionnaire to encapsulate the range of emotions evoked by different CCM label terms, then tested it with 893 USA and 424 Singaporean participants in an online survey. We found terms including the words ‘cell-’ and lab-grown to evoke significantly greater negative emotions in both countries. In both countries, the term clean meat evoked the greatest positive valence emotions, however, when prompted with the definition of CCM participants did not choose it as a representative label term in either Singapore or the USA. Our results inform all CCM stakeholders of label term impacts on consumer perception in both the USA and Singapore. By comparing emotions evoked in the USA and Singapore, we contribute to cross-cultural research on CCM perception. The development of a product-specific EmoSemio questionnaire allows future research to assess the emotions evoked by CCM label terms. - This document contains an overview of participant attributes from one-on-one interviews to evaluate emotions towards different cell-cultivated meat label terms. Interviews were conducted in summer 2023.
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November 22, 2024 15:43
by
mef5910
License
- https://creativecommons.org/licenses/by-nc/4.0/
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December 10, 2024 10:29
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mef5910
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Published
December 18, 2024 11:38
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mef5910
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Updated
December 18, 2024 21:04
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[unknown user]