Energizing through visuals: How social entrepreneurs use emotion-symbolic work for social change

Little is known about how social entrepreneurs try to induce enactment of their cause, especially when this cause is difficult to embrace. Through a longitudinal study, we analyze how anti-plastic pollution social entrepreneurs use multimodal (visual and verbal) interactions to influence their targets and promote their cause. Our findings reveal that these social entrepreneurs use what we call "emotion-symbolic work," which involves using visuals and words to elicit negative emotions through moral shock, and then transforming those emotions into emotional energy for enactment. The emotional transformation process entails connecting target actors to a cause, a collective identity, and the social entrepreneurs themselves. Our exploration of emotion-symbolic work offers new ways of seeing by emphasizing the use of multimodal interactions to affect emotions in efforts to influence target actors to enact a cause.

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Work Title Energizing through visuals: How social entrepreneurs use emotion-symbolic work for social change
Access
Open Access
Creators
  1. David Barberá-Tomás
  2. Itziar Castelĺo
  3. Frank G.A. De Bakker
  4. Charlene Zietsma
Keyword
  1. Plastics
  2. Pollution
  3. Emotion
  4. Social Entrepreneur
  5. Interaction
  6. Enactment
  7. Energy
  8. Negative Emotions
  9. Transformation Process
  10. Collective Identity
  11. Longitudinal Study
License CC BY-NC-ND 4.0 (Attribution-NonCommercial-NoDerivatives)
Work Type Article
Publisher
  1. Academy of Management Journal
Publication Date December 19, 2019
Publisher Identifier (DOI)
  1. https://doi.org/10.5465/amj.2017.1488
Related URLs
Deposited April 25, 2024

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Version 1
published

  • Created
  • Updated
  • Added Creator David Barberá-Tomás
  • Added Creator Itziar Castelĺo
  • Added Creator Frank G.A. De Bakker
  • Added Creator Charlene Zietsma
  • Updated Keyword, Publisher, Publisher Identifier (DOI), and 3 more Show Changes
    Keyword
    • Plastics, Pollution, Emotion, Social Entrepreneur, Interaction, Enactment, Energy, Negative Emotions, Transformation Process, Collective Identity, Longitudinal Study
    Publisher
    • Academy of Management Journal
    Publisher Identifier (DOI)
    • https://doi.org/10.5465/amj.2017.1488
    Related URLs
    • https://riunet.upv.es/bitstream/10251/192713/1/BarberaCastelloDeBakker%20-%20Energizing%20through%20visuals%20how%20social%20entrepreneurs%20use%20emotion-symboli....pdf
    Description
    • Little is known about how social entrepreneurs try to induce enactment of their cause, especially when this cause is difficult to embrace. Through a longitudinal study, we analyze how anti-plastic pollution social entrepreneurs use multimodal (visual and verbal) interactions to influence their targets and promote their cause. Our findings reveal that these social entrepreneurs use what we call "emotion-symbolic work," which involves using visuals and words to elicit negative emotions through moral shock, and then transforming those emotions into emotional energy for enactment. The emotional transformation process entails connecting target actors to a cause, a collective identity, and the social entrepreneurs themselves. Our exploration of emotion-symbolic work offers new ways of seeing by emphasizing the use of multimodal interactions to affect emotions in efforts to influence target actors to enact a cause.
    Publication Date
    • 2019-12-19
  • Updated
  • Updated
  • Updated Creator David Barberá-Tomás
  • Updated Creator Itziar Castelĺo
  • Updated Creator Frank G.A. De Bakker
  • Updated Creator Charlene Zietsma
  • Added Energizing through visuals October 2019-1.docx
  • Updated License Show Changes
    License
    • https://creativecommons.org/licenses/by-nc-nd/4.0/
  • Published
  • Updated