COVID-19 Wine Survey Questions

This document includes the survey questions that were used for analysis for the poster entitled "Changes in wine use and purchase during the COVID-19 pandemic", presented at the 2022 Society of Sensory Professionals (SSP) conference. Poster abstract below:

COVID-19 was a once in a century pandemic that severely impacted the economy, society, and day to day life. Early in the pandemic, the U.S. wine industry saw a sharp and sudden shift towards off-premise and online purchases when at-home consumption became the primary drinking context as restaurants and bars were closed under stay-at-home orders from health authorities. Other recent work shows alcohol consumption increased in the spring of 2020, but differences in consumption across consumer groups and the drivers behind those changes remain underexplored. Accordingly, we launched two online surveys in Q2 and Q4 of 2021 to gain better insight into at-home wine consumption and purchase of locally made wine among wine consumers from Pennsylvania and surrounding states (total n=940). Survey questions assessed demographic factors and general wine behavior as well as consumption frequency and purchasing motives; we also obtained psychographic measures of consumer ethnocentrism (via a modified CETSCALE) and variety seeking (VARSEEK). We found 20-something consumers were more likely to decrease their wine consumption in response to the pandemic while 60-something consumers were more likely to experience no changes. Also, we found that those with higher variety seeking scores increased their drinking significantly more than those with lower scores. Finally, those with high consumer ethnocentrism scores were more likely to increase purchase of local wines relative to those with lower scores, who did not alter their purchasing patterns. Contrary to expectations, gender was not a significant predictor of changes in consumption or purchase. This research has identified several consumer groups whose wine behavior was changed significantly during the pandemic.

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Metadata

Work Title COVID-19 Wine Survey Questions
Access
Open Access
Creators
  1. Bridget Reed
  2. John Hayes
  3. Helene Hopfer
  4. Sarah Kirkmeyer
License No Copyright - U.S.
Work Type Other
Acknowledgments
  1. This research was supported by funds from the Pennsylvania and Wine Marketing Research Board
Publication Date 2022
DOI doi:10.26207/tgt5-z397
Deposited October 24, 2022

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Version 1
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  • Updated Acknowledgments Show Changes
    Acknowledgments
    • This research was supported by funds from the Pennsylvania and Wine Marketing Research Board
  • Added Creator Bridget Reed
  • Added Creator John Hayes
  • Added Creator Helene Hopfer
  • Added Creator Sarah Kirkmeyer
  • Added Survey questions.pdf
  • Updated Publication Date, License Show Changes
    Publication Date
    • 2022
    License
    • https://rightsstatements.org/page/NoC-US/1.0/
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Version 2
published

  • Created
  • Updated Acknowledgments Show Changes
    Acknowledgments
    • This research was supported by funds from the Pennsylvania and Wine Marketing Research Board
    • This research was supported by funds from the Pennsylvania Wine Marketing and Research Board
  • Deleted Survey questions.pdf
  • Added COVID-19 wine survey questions.pdf
  • Published