"How advertiser-friendly is my video?": YouTuber's Socioeconomic Interactions with Algorithmic Content Moderation

To manage user-generated harmful video content, YouTube relies on AI algorithms (e.g., machine learning) in content moderation and follows a retributive justice logic to punish convicted YouTubers through demonetization, a penalty that limits or deprives them of advertisements (ads), reducing their future ad income. Moderation research is burgeoning in CSCW, but relatively little attention has been paid to the socioeconomic implications of YouTube's algorithmic moderation. Drawing from the lens of algorithmic labor, we describe how algorithmic moderation shapes YouTubers' labor conditions through algorithmic opacity and precarity. YouTubers coped with such challenges from algorithmic moderation by sharing and applying practical knowledge they learned about moderation algorithms. By analyzing video content creation as algorithmic labor, we unpack the socioeconomic implications of algorithmic moderation and point to necessary post-punishment support as a form of restorative justice. Lastly, we put forward design considerations for algorithmic moderation systems.

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Work Title "How advertiser-friendly is my video?": YouTuber's Socioeconomic Interactions with Algorithmic Content Moderation
Access
Open Access
Creators
  1. Renkai Ma
  2. Yubo Kou
Keyword
  1. Content moderation
  2. Algorithmic moderation
  3. YouTube moderation
  4. Socioeconomics
  5. Algorithmic labor
  6. YouTuber
License In Copyright (Rights Reserved)
Work Type Article
Publisher
  1. Proceedings of the ACM on Human-Computer Interaction
Publication Date October 18, 2021
Publisher Identifier (DOI)
  1. https://doi.org/10.1145/3479573
Deposited July 25, 2022

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Version 1
published

  • Created
  • Added V5cscw429-ma_-_NSF_Deposit.pdf
  • Added Creator Renkai Ma
  • Added Creator Yubo Kou
  • Published
  • Updated Work Title, Keyword, Subtitle Show Changes
    Work Title
    • "how advertiser-friendly is my video?"
    • "How advertiser-friendly is my video?": YouTuber's Socioeconomic Interactions with Algorithmic Content Moderation
    Keyword
    • Content moderation, Algorithmic moderation, YouTube moderation, Socioeconomics, Algorithmic labor, YouTuber
    Subtitle
    • YouTuber's Socioeconomic Interactions with Algorithmic Content Moderation
  • Updated