Looking deeper into the toy box

Children's caregivers are their first play partners, and toys influence the quality of these caregiver-child interactions—with research suggesting that electronic toys are not as supportive of these interactions as traditional toys. In this study, we investigate (1) toy use amongst caregivers and infants, with an eye towards investigating the prevalence of traditional vs. electronic toys, (2) caregivers’ preferences when selecting electronic or traditional toys for their children and (3) whether caregivers’ choices are impacted by the claims made by toy manufacturers. Sixty-three primary caregivers participated in a survey asking about their toy selection decisions. Results demonstrate the prevalence of electronic toys (even for the youngest infants) as well as caregivers’ preferences and the potential of toy descriptions to impact caregivers’ toy purchasing decisions. Despite scientific evidence that there may be a developmental cost to electronic toys relative to traditional toys, after highlighting the toys’ developmental benefits, caregivers became more likely to select electronic toys for their infant.



Work Title Looking deeper into the toy box
Subtitle Understanding caregiver toy selection decisions
Open Access
  1. Brenna Hassinger-Das
  2. Ashley Quinones
  3. Carmela DiFlorio
  4. Rebecca Schwartz
  5. Nowou Cyrielle Talla Takoukam
  6. Marie Salerno
  7. Jennifer M. Zosh
License CC BY-NC-ND 4.0 (Attribution-NonCommercial-NoDerivatives)
Work Type Article
  1. Infant Behavior and Development
Publication Date February 1, 2021
Publisher Identifier (DOI)
  1. https://doi.org/10.1016/j.infbeh.2021.101529
Deposited November 19, 2021




This resource is currently not in any collection.

Work History

Version 1

  • Created
  • Added Toy_Survey_Post_Print-1.docx
  • Added Creator Brenna Hassinger-Das
  • Added Creator Ashley Quinones
  • Added Creator Carmela DiFlorio
  • Added Creator Rebecca Schwartz
  • Added Creator Nowou Cyrielle Talla Takoukam
  • Added Creator Marie Salerno
  • Added Creator Jennifer M. Zosh
  • Published
  • Updated
  • Updated
  • Updated