On the Effect of Pricing on Wild Goose Chase in Ride-hailing
Ride-hailing has the potential to become part of the future of transportation. It is more efficient than the traditional street-hailing service but it can enter a failure state that is commonly referred to as wild goose chase (WGC). Drivers are sent to pick up distant passengers due to high demand. Time wasted on pick-ups may decrease drivers’ earnings, forcing them to leave the platform, which in turn leads to dramatic decrease in the revenue for the ride-hailing platform. Raising price could help with the situation but must be used with caution to avoid the situation where the price is always high.
Advisor: Professor Gordon Pang at Industrial and Manufacturing Engineering Department Contact: email@example.com
|On the Effect of Pricing on Wild Goose Chase in Ride-hailing
|CC BY-NC-ND 4.0 (Attribution-NonCommercial-NoDerivatives)
|December 07, 2020
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