Cooper & Signorella (1998, May). Sexism Predicts Appeal of Gender Stereotypes from a Popular Book on Relationships. Paper presented at the Association for Psychological Science, Washington, DC. Public

College students and older adults had difficulty identifying the proposed gender differences from the book, although adults were somewhat more successful on feminine items. Only those students with higher sexism scores showed the proposed gender difference in preferences for feminine items. The masculine items appealed equally to everyone.


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