Applications of Business Presentation Techniques to One-Shot Library Instruction - PREPUBLICATION VERSION Public

One can think of one-shot, introductory bibliographic classes as a way to introduce the academic library’s resources to first-year students to help them with their research. These classes can also be thought of as an opportunity to “sell” the entire library and its resources to the student. This article will propose suggestions that can be adopted by bibliographic instruction librarians based on the recommendations and practices of business marketing practitioners and entrepreneurs who depend on one-shot “selling” meetings to convince their audience to “buy” their wares. This article was published in COLLEGE & UNDERGRADUATE LIBRARIES (2015), 22:1, 61-75. [Taylor & Francis]