Disclaimed! The Fine Print of Television Disclaimers, Disclosures, and Warnings: Regulations, Motivations, and Effects

This project explores the fast-paced fine print that often appear at the bottom of television advertisements. To better understand these disclaimers, disclosures, and warning, regulations, history, administrative law, legal actions, and experimental research are discussed. The project sets out to answer or investigate the questions of the effect of disclaimers, disclosures, and warnings, their intended and actual effect, who benefits from them, what the government is doing about them, and why advertisers use them. The results of this investigation have led to several suggestions, including that trusted brands benefit from them and that the intended effect is often different from the actual effect, and varies greatly from person to person, but also is inconclusive on many points.

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Work Title Disclaimed! The Fine Print of Television Disclaimers, Disclosures, and Warnings: Regulations, Motivations, and Effects
Access
Open Access
Creators
  1. Shulman, Joshua D
Keyword
  1. Disclaimers, Disclosures, Warnings, Televisions, Fine Print, Regulations, Motivations, Effects, FTC, Federal Trade Commission, Advertisements, Advertisers, Consumers, Signs, Trusted Brands, Power Structures, Policymakers
License Attribution-NonCommercial-NoDerivs 3.0 United States
Work Type Project
Publication Date May 2016
Subject
  1. American Studies
Language
  1. English
Geographic Area
  1. Pennsylvania State University
Deposited May 04, 2016

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Version 1
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  • Created
  • Added m0c483m28p_version1_Project_-_SHULMAN.pdf
  • Added Creator Shulman, Joshua D
  • Published