Disclaimed! The Fine Print of Television Disclaimers, Disclosures, and Warnings: Regulations, Motivations, and Effects Public

This project explores the fast-paced fine print that often appear at the bottom of television advertisements. To better understand these disclaimers, disclosures, and warning, regulations, history, administrative law, legal actions, and experimental research are discussed. The project sets out to answer or investigate the questions of the effect of disclaimers, disclosures, and warnings, their intended and actual effect, who benefits from them, what the government is doing about them, and why advertisers use them. The results of this investigation have led to several suggestions, including that trusted brands benefit from them and that the intended effect is often different from the actual effect, and varies greatly from person to person, but also is inconclusive on many points.


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